Module 14 - List Strategy
Main Takeaways
- 3 types of emails to send are:
- Content based emails
- Relationship emails
- Promotional emails
You need to send a variety of different emails when mailing your list
- Don’t JUST promote offers to your list, this will result in burn out and unresponsive subscribers
- Use the my fine balance 80/20 rule – 80% should be content/ relationship emails, 20% sales emails